HERE IS AN EXTRACT FROM THEM:
How do we define target audiences for media products?
By age:
under 18? What certificate will it be? 12? 12A? 15?
AGE? 18-35? 36 - 44? 45+?
By gender?
By social class? See Pearl and Dean website> business tab> films tab> click on a thriller film>look at 'comparable audience profile'. SEE POST BELOW FOR LINK TO PEARL AND DEAN
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